Learn more about how you can use peer-to-peer fundraising to get others involved in your fundraising efforts.
Peer-to-peer fundraising, also known as peer-to-peer fundraising, is a way for others to join your experience and raise funds on your behalf. It gives participants the ability to share the fundraiser with their family, friends, and social media network. In doing so, they can maximize the outreach of the experience, which results in funds raised for your organization.
Here’s an example of how peer-to-peer fundraising works:
Let’s say a school wants to hold a jog-a-thon to raise funds for a new football field. With peer-to-peer fundraising, each student at the school can join the experience to raise funds based on the number of laps they run. The students can also be grouped into classes to track how much each class raises.
Who can be added?
Participants are the individuals who sign up to raise funds through your experience. A participant can be a single person or a group of people. Each participant added will receive their own personal fundraising page. They’ll be able to send that link out to friends and family to solicit donations.
For example, a youth soccer organization might run a raffle experience. The soccer teams (not the individual players) want to compete among themselves to see which team can sell the most tickets. All donations on the experience are credited to a particular soccer team. In this example, the soccer teams are the participants. While you might think that soccer teams would automatically be registered as teams, registering as individuals in this scenario allows for a fun, competitive approach to fundraising.
Teams provide a way to group together participants that have registered on the experience. In order to have teams, you must also have participants. People can be invited to join a team once it has been added or registered on the experience. Learn more.
Each team will receive a peer-to-peer fundraising page that can be shared on social media or sent to family and friends. Whenever a donation is made to a participant of any team, the amount that participant has raised, as well as the team’s total amount raised, will reflect the donation.
When peer-to-peer fundraising is enabled, participants and teams can visit your experience and sign up. Or, you can keep the participant list closed, and only add specific participants and teams. Learn more about these two options here.
How to enable
- Go to My Experiences in the left menu.
- If you have chosen list view, click on the title of the experience. If you have chosen grid view, click on the experience image.
- Click Edit Fundraiser.
- Click Basics in the timeline at the top.
- Look for the box below and click the toggle switch to enable Peer-to-Peer.
One effective way to generate excitement and healthy competition among your participants is to add prizes. Doing so can motivate your participants to share the experience and receive donations. Prizes are awarded to participants or teams based on how much they raise. You can choose the criteria for the prizes right in the experience setup. Learn more.
When peer-to-peer fundraising is enabled on your experience, you will automatically be given a participant center. Here, you can manage participants and teams who join your experience. Check out this article to learn more about how to use your participant center: What is my participant center?
When donors visit the main experience page to make a donation, they will be able to credit their donation to an individual, team, or to the overall experience.
Good to know:
- Peer-to-peer fundraising can be added to any experience type, except for auctions.
- When organizers are utilizing mix-and-match fundraising, peer-to-peer fundraising will only apply to the A-thon fundraising activities of their experience. Donors will only be able to credit the A-thon portion of their donation to a participant or team.
- When organizers are utilizing mix-and-match fundraising without an A-thon fundraising activities, peer-to-peer fundraising will apply to all the fundraising activities selected (except for auctions. Donors will be able to credit their entire transaction to a participant or team.
Other articles you may find helpful:
How can I run a pledge experience but only take one-time donations?
How to add participants to team fundraisers.