The short answer...
You must use your personal email address on your account to be listed as an officer and purchase your PTA membership, but you may also have a separate account with your PTA email address to send PTA messages, etc.
The long answer & FAQs...
Your account used in organization profiles, hubs, and officer positions is tied to one email address. This email address is used to uniquely identify you within MemberHub and at every level of PTA, local through national. This is common practice in databases where a private unique identifier, such as your social security number, is not stored or accessible.
What's the difference?
As a parent and volunteer, you are a person and should use your personal email to identify yourself as such. As a PTA officer, for example, you are fulfilling a role that will be fulfilled by someone else in the future, and as such, any generic email address is tied to the role itself and should be maintained separately from you as a person. Keeping your personal profile separate from generic/role-based profiles makes it easier as your children progress in and out of schools and as you transition in and out of PTA roles.
What's wrong with using a generic email address on my personal profile?
If your personal profile is associated with a generic email address, it would be confusing later on as you transition out of your role since you probably want to remain a member of your current organization/hubs and/or transition to a new school. It would also cause problems in historical records, such as those at your state PTA, after you transition out of that role because someone new would receive emails sent to that address when the state office may need to contact you personally. If the generic email address is used to report officers, your state office may also be falsely led to believe that there was no transition of that position since the email address remained the same. It would also be impossible to record a new PTA officer in MemberHub using that same email address.
What if my PTA email address will not be passed on to anyone else?
Even if your PTA email address is specific to you as a person (e.g. Jane.Doe@SchoolPTA.org), it would still be best to keep this separate from your personal profile, especially if you are involved in multiple units. If you are only involved in one unit and decide to use your non-generic PTA email address for your personal account, you will need to change your email address in MemberHub before leaving the unit because the PTA email address will be discontinued when you’re gone.
What if I want messages to come from the PTA instead of myself?
If you want to use a PTA/generic email address for your PTA position, you should create a separate generic profile to go with it. That way you can pass the profile and email address to incoming officers without impacting your separate, personal profile/hubs/email. You will need to log out of one and into the other to switch between the two. Log into the generic profile to send messages, etc. on behalf of the PTA, or log into your personal profile to manage your family, act as Room Parent, Board Member, Chairperson, send a personal message etc. You can add the generic email address as a note in your personal profile bio to help other users make the connection, if desired.
Are there any good reasons to add separate, generic profiles?
Using generic profiles can be a nice way for future officers/admins to know which hubs the President, Treasurer, etc. should belong in, as they can look to see which hubs the generic profile is in and add the appropriate personal profiles to those same hubs. The generic profiles may also be made site and hub administrators for easy transitions. These profiles should not be used for PTA membership registration but may still be added to the member-related hubs for communication purposes. For example, if there is no current secretary, that role's generic profile could still be listed as a PTA hub admin for regular users to see and contact, as long as anything sent to that email address would be forwarded to or received by another active board member.